We didn't have the Noid here in Brazil back in the days (Domino's Pizza only got here in the 2000s) but I knew the character from the original game on the NES, which I loved (and managed to beat)! Actually took me a long while to find out he was a mascot.
This game is amazing! Tight controls, great level design, intriguing story. I love the fact that there are (almost) no enemies, this is really unusual for a platformer, but works like a charm.