Brilliant! Where do I even begin? I will try to be brief on each point so as not to drag on forever. (Which I most certainly could)
The characters are wonderful. Not just the LIs, but the side characters as well. Each character felt distinct in their own way. As to the LIs, I absolutely adore Azad.
The setting is refreshing. I've been looking for good non-western fantasy, and this is it. The lore is positively intriguing, and I find myself wanting to know everything about the world's history.
The story, captivating. It's the kind that leaves you thinking about what will come next when you really ought be sleeping.
Pacing deserves it's own section. A lot of romance games rush the relationships, making them feel unearned when one steps back to look at it all. I have only played through Azad's so far, so I cannot speak to the others, but his has been phenomenal thus far. (Truly, the world needs more slow burn romance games, so many are far too hasty.)
The MC. First off, the customization level is wonderful, truly. Beyond that, this is one of the few romance games that truly feels like it is written for anyone. In a genre that is more traditionally female-oriented, even those games with options for a male (or nb) mc often feel as though they were written with a feminine player in mind. The mc did not feel overwhelmingly feminine, nor masculine here. They just felt like a person, and it was truly lovely. Beyond that, the traits system is really well done, seeing it affect actions in the more passive moments really helps to cement the mc in as an individual rather than a prescribed character with occasional sway over the situation.
And, at last the writing. I think my above comments have made it more than clear, but the writing is phenomenal.
In summation, I adore this game. Amazing work, I cannot wait to see where things go!