Thanks - this was genuinely useful, and I acted on all of it rather than just nodding.
1. Engine tags. You were right and I checked rather than assumed: the pack had no engine tag at all. I have now added Godot and Unity to both the free sampler and the paid library. itch.io caps tags at 10, so I swapped out "monsters" and "animated" to make room - both words already appear in the product title, which is searched directly, so nothing is lost from discovery.
2. Leading with motion. Done, and you were right that a static sprite sheet hides the one thing being sold. I built an animated GIF of the creatures walking on a tiled floor, using the pack's own tileset, uploaded it as a preview and set it as the cover image so it animates in browse listings too.
3. Explaining the AI up front. Also done. Both pages now open with a short paragraph saying exactly how the art is made: every frame is drawn by deterministic code, AI assisted in developing that code, no image-generation model was used and nothing was traced. The point you made - that people need to know what "AI assisted" actually means in your case - is a good one and I had not addressed it.
4. Theme and banner. The GIF cover covers the banner. A custom theme I have not done yet; noted, and I will look at it.
5. On Q3, both: agreed, and that is what the sampler already ships - sprite sheets plus every walk frame as an individual PNG.
One thing worth passing back: knowing that most of your traffic comes from browse tag pages (Newest, New & Popular, Godot, Unity) rather than search is genuinely useful, and it changes what is worth optimising. Being specific like that is much more helpful than "improve your page".
If you want to link your shop I will happily take a look.
The free sampler and the paid library, for reference: