Thanks, this is useful context. I think the platform distinction matters a lot here.
On itch, I can see why ads would feel like a bad fit, especially if the game does not clearly disclose them before download. Players here seem to expect either paid games, donations, community support, or optional extras rather than mobile-style ad monetization.
For mobile app stores, the decision may be different because rewarded ads or opt-in ad moments are more common, but even there I agree it should not be added by default. It probably only makes sense if:
- the game already has enough retention
- the ad placement is optional or clearly separated from core play
- players know what they are getting
- the ads do not turn the game into something that feels like shovelware
So my takeaway is that ads are not just a revenue question. They are also a platform-fit and trust question.