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Hi, I read the post and had a few questions about marketing.

Where did you promote the game for Itch.io build?

Was your marketing mainly free or did you also do some paid marketing to get those 25k views?

I'd appreciate any info you're willing to share. Thanks!

Hi, thanks for asking!

Most of it was free/organic marketing. I posted the game in indie game communities and on social media, but the biggest spike came from outside that.

The Hive was featured on the itch.io front page by itch.io staff, and a YouTuber found the game there and made a video about it. That brought most of the 25k views.

So it was not really paid marketing. More like organic visibility, a good bit of luck, and the game being discovered by the right person.

Thanks for sharing! It's encouraging to hear that organic marketing and getting noticed by the right people can make a big difference. Best of luck with your future projects!