What it means mechanically is you add one, but you are definitely encouraged to do stuff like that because assets serve, for the most part, as details for the conversation of a scene. The better defined an asset is, the more it can be a potential lever in the scene.
Most of the assets, especially the Frame ones, provided in the book are named in very evocative but light-on-detail ways as prompts for you to define what *exactly* they are and do on the fiction yourself. How does a "Prey AM" help you in a combat situation? I dunno, but I can tell you its probably not helping you in a stand up fight by the name alone.