Ok, this is very funny. The thing that got me was a black and white photo of a hole in the ground with a caption that just says "*Clown Hole". Amazing stuff. Also the concept of a sliding, selectable "normal human-to-clown ratio" is great.
The black and white presentation is generally effective, but the large black-background boxes were hard to read because of how many times my eyes had to switch between black and white. Larger margins or less contrast would help with the eye strain.
The clown enemies are evocative and come with interesting ideas, and so do the traits, even if most of them are incredibly powerful in silly game-breaking ways (which is fun! but use with caution, lol).