Thank you so much for the advice, that really helps me a lot! I will keep in mind that the first five minutes is the time players spend getting a sense of the whole game instead of 10 minutes; that is super helpful. Reflecting on what you said, I think I may change not only the progression in those five minutes the way you suggested, but also introduce some decision making with marketing and managing customers as a resource too instead of just the one upgrade for making them show up faster. I'll be spending more time testing these ideas out before updating since it would affect the core loop a lot more than my last update of just changing the prices. This is exactly the kind of feedback I was hoping for, so thank you so much! :)