Attention, game devs

If you’ve ever spent months making a game… only to get almost no downloads — then this might be the most important thing you read today.

I'm not saying this as theory. Few of my games pulled millions of views and got picked up by YouTubers like Markiplier, CaseOh, IShowSpeed etc. And I've never spent a single dollar on promotion for any of my games. 

Let me tell you something I wish someone told me earlier.

Your page is more important than your game.

Yeah, sounds stupid. I thought the same.

I used to just upload my game, throw a few screenshots, write some basic description like “psychological horror experience” and call it a day.

And then sit there refreshing the page like an idiot wondering why nobody’s downloading it.

Truth is… nobody even clicked.

And I don’t blame them.

Because looking back, my page gave them zero reason to care.

Thumbnail

I was just slapping random screenshots.

Text color weren't really fitting, the whole thumbnail wasn't eye-catching at all...

Nobody cared.

What actually started working for me was when I made them more aggressive, red color always did very well (Simons Shift, Whitakers Library etc.). Also when I started putting myself in the eyes of players, I started analyzing and adjusting my thumbnail to look like a game I don't want to miss.

I used to try to make things “look nice”.

That’s another trap.

Nice doesn’t get clicks.

Contrast does. You gotta make it offensive in a way of bringing attention and standing out from other games just by a way colors on thumbnail are structured.

Imagine if you briefly closed your eyes and saw all thumbnails blurry — if yours isn’t the one that stands out the most → CHANGE IT.

If everything blends together, you’re invisible.

Here’s why this works:

Your brain is wired to notice contrast and things that feel “off”.

If your thumbnail doesn’t trigger that instantly, it gets ignored.

Now I keep it stupid simple:

• dark background
• one strong color (red / purple / something punchy)

Also you can boost the looks with AI, but don’t overdo it. It still needs to feel like it belongs to your game.

Layout

This one hurt to admit.

I was writing like people actually read.

They don’t.

They skim like crazy.

So now it’s:

• short lines
• big text
• clear structure

Make it feel effortless to scroll.

If it feels like work, they’re gone.

Game Page

Another one I got wrong.

I used to just dump screenshots.

Now every image has a job:

• one builds tension
• one creates confusion
• one makes you curious

If it’s just “look at my scene” → useless.

Also make everything feel smooth for the eye. No random bright image breaking the flow.

Your page should feel like a flow… almost like a story.

Use gifs where possible. Static images get ignored.

Talk → show → talk → show.

Some pages are so clean that people already know in 2 seconds they’re going to click download.

Real talk

I didn’t suddenly become a better developer.

Same skills. Same engine. Same brain.

I just stopped building pages like a dev…

and started building them like someone who wants clicks.

And yeah…

Some games still won’t work.

Not everything blows up.

But this alone took me from:

“why is nobody playing this”

to

“okay… people are actually clicking now”

If you wanna go deeper into how I think about this stuff…

I put everything into Blow Up Your Game

Not gonna pretend it’s magic.

It’s just patterns I wish I understood earlier.

👉 Check it out here