In my personal experience, the game is best enjoyed as a LARP. Trying to really *embody* the Word is what connects me with the world and the characters.
As an aside: it's a really easy game to hack! My girlfriend and I replaced the word with a different one, and it let to a similar but very distinct play experience!
Best of all, you can play the whole game in just a few minutes! Great for parties. Definitely one of my favorite short-form indie RPGs.