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I usually start my visual novels with a rough draft in a plain text editor or Word, focusing on story and dialogue like a regular novel. Once the core narrative feels solid, I transfer it into Ren’Py, adjusting for branching paths, choices, and visuals.

Writing directly in Ren’Py from the start can work, but I find it easier to get the story “right” first in prose, then adapt it for pacing, transitions, and art. This approach keeps the narrative strong while still allowing flexibility for VN-specific elements.

That's almost verbatim how it plays out in my mind too. Like I said, I haven't tried the "directly into renpy" approach yet, but I get the feeling that I'd end up unconsciously letting the story be led along by the script rather than the script becoming a vehicle for the story, if that makes sense.