I don't think it's bizarre at all--plenty of people find such acts of restraint very hot. If you don't, good news, you don't have to participate in the event! And how is this update mostly clothes? They literally added several new events. (Not to mention some of us do get excited about the clothes.) Honestly, I think your complaining comes off as kind of entitled considering this game is completely free to play. The fact that we get monthly updates at all is great.