Thank you for the suggestions! Here is what I'm thinking for those:
Q3: This is probably what I would do as well, but it still begs the question, "What could you find in researching the place that would make it most appealing?" Or is it just that you want to know everything about a place before walking in? Like, does the security/knowledge make a place more appealing all on its own?
Q9: This is an interesting angle, but I don't think I can implement it at the moment - I have to be really careful about putting what-ifs that would likely be too broadly appealing. (but this would work great once I finally put in a multiple answers option!)
Q19, 36, 44, 46: These are all great answers, and I'm excited to implement them!
You've given me a lot of work to do here in the best possible way - thank you again :)