Interesting game. This felt to me like abstract art. Or like one of those interpretive plays where you come out feeling like you learned something but you're not sure what. Very interesting vibe. Definitely a creepy atmosphere. Well done with the creepy TV.
I did not get the story. Like there was one but I was confused as to the ending. Like others, I was unclear if the rule changes were cumulative. Sometimes they seemed to be and sometimes not. Though perhaps that was the point. Overall the experience was like the game Green Glass Door, where the point of the game is to torture the people who don't know how the game is played until they get it - which TBH I hated those games. The game just wasn't for me.
Solid work on creating a game loop and creepy atmosphere. Very interesting experience.