As a loyal backer of both of your Kickstarter campaigns. Perhaps offer your loyal Kickstarter backers the option to get just the box so they can also have a complete product, that is what nearly every crowdfunding campaign does when they create new material. They honor the previous backers with options to buy either new or old content they may have missed. You say Kickstarter backers received the same materials only cheaper, but nowhere on your two campaigns does it say Kickstarter backers receive boxes for their pledges, yet you say we got the same materials at a cheaper price. Interesting! Is there a stretch goal I may be missing from my pledge perhaps? hmmm! Let us all go look. And, I do apologize in advance if I am wrong and overlooked it.