I really enjoyed the back-and-forth storytelling between the hell and the flashback. It had a very clear vision from start to finish on the story it was going to tell, and the atmosphere was super well set.
I think it could use timing adjustments on the steps to make the gameplay flow a bit smoother, but minor thing.
Loved the random references, I can probably take a few more of those (in a fight, right?)
The cigarette currency was an interesting tool for storytelling, the contrast was quite shocking (props to the background designer!)