itch.io

Advertising a game by posting identical comments on unrelated games’ comment sections, particularly on pages with as few as ten lifetime views, demonstrates a fundamental misapprehension of how effective promotion functions. The act reduces marketing to a mechanical routine, detached from any understanding of context, audience behavior, or basic visibility metrics. Rather than achieving outreach, it results in digital clutter, with words thrown into a space where virtually no one is looking, let alone interacting. The absurdity of promoting on a comment page viewed by fewer than a dozen people is not merely inefficient; it borders on the performative.

This approach illustrates a profound disconnect between effort and outcome. Marketing, when done correctly, aims to reach targeted audiences in environments conducive to discovery and engagement. A comment section with ten lifetime views does not constitute such an environment. Even assuming the comment is seen, the audience is so negligible that any return on the effort is statistically insignificant. The tactic is akin to placing a flyer for a concert inside a locked drawer in an abandoned building. There is no amplification, no echo, only silence.

Furthermore, indiscriminately copying and pasting promotional comments onto unrelated content reveals a lack of respect for digital spaces and their users. These comments are not tailored to the community, the game being discussed, or even the platform’s purpose. Instead, they impose irrelevant messaging into irrelevant contexts, which can be perceived as a form of spam. This risks antagonizing the very kind of audience the developer presumably wants to attract, as even a single viewer encountering such misplaced content is likely to regard the game, and its creator, with suspicion or indifference.

There’s also a broader reputational issue at play. Users quickly associate poor marketing with poor product quality. When a game is advertised in low-visibility areas with copy-pasted text, it signals to discerning audiences that the developer either does not understand or does not care how they present their work. The implication is that the game is of equally low effort, which becomes a self-fulfilling judgment. Any sense of professionalism or quality is undermined by the means of exposure, which reflect a lack of strategic judgment.

To sumrise, advertising a game through recycled comments on virtually unseen pages is not simply unproductive; in fact it is actively counterproductive. It wastes time, diminishes credibility, and signals amateurism. Marketing must be intentional and audience-aware, not simply a matter of checking boxes or leaving digital residue across unrelated platforms. Developers must realize that effective promotion is not about being everywhere, it’s about being somewhere that matters.