The thing that messed the most with me in understanding the mechanics was that after successfully eating the jam+tail, you can keep moving, and if you pass the move counter this causes you to lose instead of win. This happened to me in the first two levels, and it took me a bit to understand that this is likely a bug and not a game mechanic I misunderstood. :(
That being said, the artwork and story were charming ^_^ very much would want to hear more about the Wuhong/Ouroboros rivalry.