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They don't care.

Itch is a (MAYBE) one million dollar company. Valve is a 7 ish BILLION dollar company. Visa is a FIVE HUNDRED FOURTY BILLION dollar company. And effectively the ruling member of a cartel. 

It's like petitioning the mighty pharaoh, living incarnation of the sun god Ra, because the shade from his new temple killed your crops. He'll probably just have you whipped or something.

That's not to be entirely fatalistic. It is certainly still possible for congress to regular VISA, albeit a SMALL possibility. It's also possible enough people being mad might make them back off a little, like the annoying sound of an insect in your ear. But lawsuits are kind of pointless. Itch has (in terms of being meaningful here) no money, and Visa has all the money in the world.

 
(+1)

Itch may not be able to directly do something, but they can basically go to the government and detail the situation as Grand Theft by a Pair of Massive Multibillion dollar companies, do this in every country this can be involved in, and Visa and Mastercard will not be able to ignore the cost of their actions.

There isn't really a generic "go to the government" option. The options are either a. Take Visa to court or b. lobby congress to pass regulation. Both of these actions are fueled by money, and Itch doesn't have any of note. They can "barely keep the lights on", figuratively. Ross's Stop Killing Games initiative only cleared its petition goal due to a well-timed miracle, and that was at attempt to act on a massive systemic defrauding of consumers across the whole industry for a decade or more now. No one is going to care, on a broad scale, about itch being shitty to a few of their customers property rights. Now of course in theory you could sue ITCH, rather than Visa, but again, kinda blood from a stone. Not worth it even if you could win.
Personally, MY armchair lawyering angle is that a case could be made for tortious interference, against Collective Shout and possibly dragging Visa into it. Interfering in a contract basically. But again, that would require money. Lots and lots of money, that Itch doesn't have, and that the creators effected certainly don't have.