Then let them be frowned upon if that's what they wish. I know there are many that will likely continue to give them money, but there are some who won't. It is a lose-lose situation. But it must be accepted that there are others who, like me, now just feel the ick. We know where this kind of censorship leads.
Will they capitulate when they come for the trans-inclusive games? Will they shadowban and remove the LGBTQ+ when commanded to? If they bent the knee once, they will do it again, and some of us can't be a part of that