They do care about steam though. Americans also care about guns which is what payment processors have been trying to block sales of as well so they are systematically getting everyone slowly to hate them.
Viewing post in Itch has shadowbanned NSFW games comments
The frustrating thing is that this effects EVERYONE. That's why monopolies are bad. That's why censorship is bad. That's why allowing corporations to act as unelected pseudo governments is bad. If you're right wing, if you're left wing, or anything inbetween, this HAS or WILL effect you, because all your enemies have to do is shake a can of angry social media posts at visa and suddenly you're debanked, even though you did nothing illegal. If people could just realize this, and come together to regulate the shit out of the cc duopoly, this could be over for good. But that's extremely unlikely to happen. Bill in congress to do it, right now! But it's been re-introduced several years in a row and never goes anywhere.