Exactly!!!
Explanation of details here for anyone who needs them: https://thetransfemininereview.com/2025/07/24/itch-io-nsfw-ban/ In short, this negatively affects various NSFW content creators who rely on itch.io as a haven for queer creative works.
If you want to try and fight back against this, consider contacting the payment providers - they're the ones with the power here, itch.io has very little agency in this situation. Apparently it took Collective Shout about 1000 calls to convince the payment processors this needed to be done, so there's now a counter-effort to outdo them - information, including customer service phone numbers for the payment processor, can be found here: https://bsky.app/profile/iantos.bsky.social/post/3luondx46tk2v