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People really need to stop writing James Jonah Jameson like he's the host of infowars. The daily Bugle is a respected newspaper. The reason Jameson is scary is because he has a legitimate platform. He's not some qanon lunatic screaming about homosexual amphibians. He's a respected journalist. Your grandmother reads the Bugle and if Parker ever for an instant slips up, Everything Jameson has ever said about him will become the defacto public opinion.

Jonesifying Jameson is to downplay the terror of having a newspaper that your parents might read and trust that has decided that you are its personal bitch eating crackers in circulation. Its pretending that malevolant liars are only weirdos on the internet and that a legitimate paper like (oh, lets just say the Sun, not that I have any particular bias against that gossip rag) would never stoop so low.

JJJ isn't Alex Jones, he's Rupert Murdock. Sure, the former is a stocastic terrorist who harasses the parents of school shooting victims. But the latter you might not even have heard of. The latter is responsible for shifting blame away from the police after the Liverpool crowd crush. Jones would sell his soul to Satan for that kind of influence. JJJ isn't some lunatic straight out of a cartoon. He's a diabolically intelligent propagandist who can nudge public opinion while hiding behind an illusion of "innocent" centrism

You could make a genuinely terrifying transphobe of James Jonah Jameson. But having him hock vitamins and transvestigate people is not how you do that. Jameson is not a joke, he's a dangerous antagonist that spiderman has no way of fighting save for proving him wrong every day by not being the monster Jameson thinks he is.

Disney was at best fucking stupid if not actually malicious for doing this to him in No Way Home. (Gee, I wonder how a multi billion dollar media corporation benefits from the idea of "you can always tell if someone is a quack journalist")