I like the spiral UI the best, it's like a hack of the radial menu with infinite entries. But, it has the same problem as the original straight line list - you have to roll from beginning to end (without even the little bump of acceleration this time).
Maybe add a "jump" button to the interface of the spiral. Like, Right Trigger or Right Bumper, that jumps to the next highest visible entry, or left bumper/left trigger to "drop" back down to the previous lowest entry. You'd still get the endless stairwell effect, but you could tap Left/Right to power through the catalog at speed. If the selection offset was 'in-line' with the current highlighted option, it could be pretty intuitive.
Alternatively, I like radial menus that branch out to categories, but that wouldn't be infinitely scroll-able the way the spiral is.