Value calculations have poisoned us. The ideal state of creative work is creation for its own sake. This is spoiled by a deep impulse to generate capital that has been engendered by a society obsessed with value. Social media and attention economies are just another way that that impulse has been reproduced. Art is in many ways a rejection of this at it’s core. Art has no intrinsic value; though some (usually already successful people) would like you to believe that it does for the sake of marketing. Make art that only you like. Make art that you don’t even like!
Also pay artists. Its hard out here.