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I understand the strategy. I've just been burned enough by demos misrepresenting the over quality of the game.  Like movie trailers that only show the good parts and the rest sucks.  The best ones are demos that let you play from the beginning and then stop at some point after you've invested into the game and care about the characters.  If you want to you can give a preview section later.  I don't know or care about any of the characters in the demo, so I'm not invested.  A good story is like crack for me and I have no choice but to pay for it to keep it going. 

(+1)

I'm not trying to convince you, far from it , but the scene in the demo is far from the best part of the game.
It's simply a moment that doesn’t reveal too much. The story is the real strength of the game, and I think that’s why it’s been so appreciated.
Even revealing a tiny piece of it would ruin all the suspense.

  • If you felt the demo was too short, that’s actually a good sign .  it means time flew by :p

  • Spending $20 for a story over 8 hours long, created by a single person working 4 hours a day for 2 years... doesn't seem too expensive to me.

Anyway, you might be missing out on a story you'd really love, just because of bad past experiences. That would be a shame :p
In any case, have a great day :)