🤑 Indie game store🙌 Free games😂 Fun games😨 Horror games
👷 Game development🎨 Assets📚 Comics
🎉 Sales🎁 Bundles

I wouldn't go as far as "shouldn't". At the end of the day it is more or less a hobby project now (even if they consider it otherwise). There is no money involved after all. But as you mentioned ideally an investor would turn this around