Max is a terribly annoying and negative person. Like, chill out, dude! You're not the universal center of gravity around which everyone has to bend... even time does, apparently :D
Cole is obsessively padding Max's world with wool, enabling them to avoid changing - which is what Max definitely has to do, or they will be unhappy forever. Both have issues.
Isa seems normal.
The story at least hints at becoming interesting. Though the preamble is quite long - and the tarot cards spoiled the whole story anyway.
Edit: Ah. I'm also terribly negative. Sorry