The Appodeal Game Jam focused on casual, hybrid-casual and hyper-casual mobile games. It was a 7-day challenge designed to help strong concepts grow into commercial titles. Participants had to build a prototype, submit it and, if it performed well in testing, qualify for the Appodeal Accelerator.

After the initial quality review, one project made it through: Fortline, a fast-paced defense game built around a core loop that combines one-tap controls, progressive upgrades and steadily increasing firepower.

We ran a soft launch — a $300 test covered by us — to evaluate performance against our target metrics.

For casual / hybrid-casual:

• D1 retention: 30%

• D7 retention: 12%

• Average session length: 10 minutes

For hyper-casual:

• D1 retention: 35%

Despite being the strongest submission in the Jam, Fortline did not reach the required benchmarks.

A big thank-you to everyone who submitted their games. We know what it takes to build, and we appreciate the effort behind every entry.

Looking forward to the next Jam.
Appodeal

If you want to run a test with the Appodeal Accelerator, you can submit your next game or update through our Accelerator page or reach out directly at victoria.huz@appodeal.com