When it comes to digital marketing, a goal in mind is necessary to measure a products success. To make goals clear and reachable the SMART is an acronym used as a guide to your goal (Mind Tools, 2022).  

Specific (simple, sensible, significant) (Mind Tools, 2022). 

Measurable (meaningful, motivating) (Mind Tools, 2022). 

Achievable (agreed, attainable) (Mind Tools, 2022). 

Relevant (reasonable, realistic and resourced, results-based) (Mind Tools, 2022).

Time bound (time-based, time limited, time/cost limited, timely, time-sensitive) (Mind Tools, 2022). 

Now that is covered; It is best to look at some objectives one should have prepared. Online profit contribution is a goal one would aim for should they wish to calculate the profit brought in as a direct effect of the digital marketing (Juntae DeLane, 2023). Knowing to what extent a method of marketing is working can help decide if it is worthwhile or not.  

Conversion rates – conversion rates will be a measure of how many people have seen the marketing published and the number of sales the product gets (Juntae DeLane, 2023).  This will give a pretty clear indication of the effectiveness of the advertisement. 

Availability – The marketing and the product itself both need to be readily available for the user to see and use; A simple path from user to product should be a strong goal as it can increase sales (Juntae DeLane, 2023).  

Bibliography: 

Mind Tools (2022). SMART Goals – How to Make Your Goals Achievable. [Online]. Available at: https://www.mindtools.com/a4wo118/smart-goals [Accessed February 16, 2023]. 

Juntae DeLane (2023). 30 Must Have Digital Marketing Objectives For Your Business. [Online]. Available at: https://digitalbrandinginstitute.com/digital-marketing-objectives-for-your-busin... [Accessed February 16, 2023]