The best way of selling a story is from word of mouth. How much credibility do authors have over their work? Normally, recommending your own art may be perceived as spam, even if your pieces are worthy of a Nobel price. However, authors' perception of their creation is very impartial. How can you rate your own child? For that reason, other’s reviews tend to be more trustworthy than the creator’s voice. For that reason, in this article, impact is linked with engagement and virality. 

First of all, what is a trendy story? Trendy stories can be either universal ones or stories that currently affect a group of people. Be careful with the second option as trends are sometimes very superficial and they become obsolete very quickly. If your story will need a time to be properly developed, I don’t recommend you to work on fast expiring content where you will also have to confront the situation of becoming redundant. Talk about something universal and interesting for a bigger group of people who also will talk about the topic not as a fashion but as an interest. 

Once you have your topic, the second step is looking at that matter in deep. Why is it interesting and what catches your attention? Once you have a clear idea about the main captivating points, think about different ways of developing it. Are there any new perspectives about the topic? Meditate about surprising ways of analyzing the content or sharing it with the public. Don’t go mad, you don’t need to reinvent the wheel. But analyze how other authors wrote about the same idea and make conclusions about creative efficient ways of taking the next step on the matter. 

Finally, analyze accessible ways of publishing your piece. You may have created something astonishing that will remain only for your eyes if you don’t look for any popular way (or site) to post it. Publishing is not only a matter of finding the best showcase but also the best keywords to be recommended by the chosen publishing tool. Look for other games similar to yours and study what their authors did. Tags, keywords and visuals will be your best friends!

To conclude, there are many ways of creating an engaging story and the ones I write here are just some of them. I am sure you can discover your own confident ways of reaching your public and becoming viral. Test, don’t give up… and share your learnings with the community! We all want to be recommended by the public!