I think a lot of creators think, "Who am I?"

What I really mean is that for this discussion, when creating, who does the creator choose to be? Do they go by a pseudonym? A pen name? A screen name or user name? Their actual, personal identity, or do they act under a brand?

I've always picked a developer name/company. And recently, after some thought and some life changes, I changed it a few times in succession, trying to find something I felt was representative, couldn't be too mis-spelled, mis-construed, or otherwise confusing. I have a thing for word play, and many names became unrelatible, unpronounceable, or un-spellable. My last name, to cover a period of confusion, was Playerproof games. This made me either seem above players, working against them, having some claim that I couldn't be beat, or was self deprecating, in that the games I made were seeing very little play (which isn't altogether untrue).

That being said, I re-named several accounts as 'Well Thought Games'. I always acted under a production name, as I've always wanted others to be able to separate the art and the artist, and as one can only hope, a unique business identity/llc/, gives some vague entity outside of yourself, blooming, growing, or thriving, independent of you, how you are doing, and your name.

I think that my train of thought, when thinking of names, led me to 'all's well that ends well". And in some combination, a line from Hemingway's 'A Moveable Feast', where he states (paraphrasing now, because obviously he said it with profound eloquence ) that when writing, do not draw all the water from the well of your creativity, and to leave something to draw from the next day. I use this approach when writing. You always have a starting point. 

I think naming my individual projects is incredibly fun and impactful. A title has bearing on flavor, setting, a theme, an art style, marketing, revealing story, drawing people in, etc. It's as though you are getting a puppy, or having a child, and you have all this anticipation, and when it arrives, however many names or ideas you've had swirling in your mind, the name is decided and given, and that is what it is called, forever. (aside from pet names, or shortened names, and games usually get acronyms).

So yes, you have to think about how others will spell, interpret, and say the individual words in your titles. You have to think about if it is already taken, can be sexualized, or slightly modified in a way to be negative. Or you have to be okay with the outcome. I have a game that I love the game name and premise of, titled 'The Next Ambrosia'.

When shortened, it could be "TNA", which, if memory serves, can also be referring to Tits and Ass.