After playing Jayjay Jester. I had made a cool theory, after Dan Marcy had been cancelled. what if he committed suicide (why people said he disapeared) and he started possessing the Jayjay Jester toy Alice Walker had? and why the toy Madison Walker (the protagonist) was using in game was acting stranger. 

but then why did Valerie die?  well maybe it was not the toy's fault. but before Dan died. he killed her. which is why he committed suicide to not get caught or go to jail, which would make a ton of sense. 

thanks for reading this theory. 

and I totally recommend this game.