1. Google Analytics - Google Analytics is another tool that you can use to measure data and is most peoples search engine so that's can also help too. (Risquet 2020). One of the positives about this measuring tool is that it is free to use so wont need to pay, also its easy to use as everybody uses this as its one of the main search engines in the world. It also has good customization like most other tools (Risquet 2020).

2. Adobe Analytics - Adobe analytics can be uses for a variety of different ways to collect data  such as campaign planning, budget distribution, contact centre  analysis, and many more ways . (Techfunnel Author 2022).  This tool also has some of the best customization for when you are using this tool to make up your analytics on what you want to use it for. And has all the advanced analytics so you will get to find the minor details that you might need for whatever. Some of the negatives is that the default limit rate is 120 request per minute(That's 12 requests per 6 seconds) . And that adobe analytics is very hard use as its complex in all the techniques and customizations it uses (TechFunnel Author 2022).

3. Mix panel - mix panel is another tool that you can use to measure data on many different  topics thaw you want to use it for. It is very similar to adobe analytics in what the benefits are and the negatives too. (TrustRadius Author 2022). The things the tool does it is easy to use, it also has great customization for reports, it also has real time tracking which is a good thing to have so you know what's happen when say a profit or a lose is made in a business. Some of the negatives that is expensive to use. Also has a limited amount of data storage. And also requires technical expertise (TrustRadius Author 2022).

Risquet, S. (2020) What is google analytics and its benefits, Engaio Digital. Available at: https://engaiodigital.com/google-analytics/ (Accessed: 12 May 2023). 

Author, T. (2022) Adobe Analytics: A comprehensive guide for businesses, Techfunnel. Available at: https://www.techfunnel.com/martech/what-is-adobe-analytics/ (Accessed: 12 May 2023).

Mixpanel Reviews & Ratings 2023 (2022) TrustRadius. Available at: https://www.trustradius.com/products/mixpanel/reviews?qs=pros-and-cons#overview (Accessed: 12 May 2023).