The Importance of Data Analytics 

Marketing a product is one thing analysing the marketing that has been done is another kettle of fish. Knowing where the attention towards a product has come from is a very important matter when selling a product. Marketing typically comes at a cost and therefore learning what is working and what isn’t won’t only save time but also money which could prove vital for smaller companies or solo developers (Single Grain, 2023). Learning what has been successful also provides greater opportunity to invest more into that marketing form for that product type in later endeavours (Single Grain, 2023). 

Understanding things such as how long a user has spent on your website and how far they have scrolled will also provide a very goof insight as to how your page appeals to potential customers (Single Grain, 2023). The greater the amount of time that a person has spent on the website and the further on they have looked will suggest a greater interest in your product and therefore a successful marketing run especially if they have obtained the product (Single Grain, 2023). On the other hand, the less time spent will imply that they are not interested and there would be improvements required on the marketing front (Single Grain, 2023). 

Bibliography  

Single Grain (2023). Why Digital Marketing Analytics Matter To Your Business [Online]. Available at: https://www.singlegrain.com/blog-posts/analytics/why-digital-marketing-analytics... [Accessed April 19, 2023] .