Search Engine Optimization (SEO)

The process of improving a website to appear higher on search engine results sites is known as search engine optimization (Kiah, 2022). With the help of this method, companies can make it simpler for search engines to comprehend the website and its contents by optimizing its content, structure, and information. In order to increase the website's reputation and exposure in search results, SEO also entails creating links to the site from other reliable sources.

Social Media Marketing:

A business or product is promoted using social media sites like Facebook, Twitter, Instagram, and LinkedIn (Kiah, 2022). This process requires producing interesting content that appeals to the target audience, spreading it via social media, and interacting with website users who engage with the content. 

Display Media Advertising:

Advertisements are displayed on webpages on 3rd party websites (BasuMallick, 2021). This strategy requires making eye-catching advertisements and posting them on websites that are likely to draw the target market. Based on things like age, gender, interests, and location, display ads can target particular groups. This method has the potential to boost brand recognition and increase website traffic.

Bibliography:

BasuMallick, C. (2021) What is display advertising? definition, targeting process, management, network, types, and examples, Spiceworks. Available at: https://www.spiceworks.com/marketing/programmatic-advertising/articles/what-is-d... (Accessed: March 7, 2023). 

Kiah, H. (2022) 5 most effective digital marketing techniques, FastSpring. Available at: https://fastspring.com/blog/5-effective-digital-marketing-techniques/ (Accessed: March 7, 2023).