Today and in a future, the digital marketing is the most important marketing strategy (Mahajan, 2019). It reaches you target user using social media platforms and websites. It is the most effective way to get users to buy your game. Digital marketing is using algorithms that help you reach potential buyer that is most likely to be interested in your game. When a player sees a pop-up add while playing a game, they are more likely to download it, as it convenient because the use their device now anyway. This means a success. The average age of modern gamer is 31. The gaming industry is spending millions of pounds for digital marketing, and this is why it is so important to reach and convince players to buy the game. 

Mahajan, N. (2019) The Importance of Digital Marketing in the Gaming Industry, Homebusinessmag.com. HOME BUSINESS. Available at: https://homebusinessmag.com/blog/internet-marketing-blog/importance-digital-mark... (Accessed: February 8, 2023).