It's about time it's not about time.

Too O'Clock's Cycle 7 is special. While other cycles have looked at different ways to approach time loops as we traditionally know them, tying them to time, Cycle 7 takes a more lateral approach to thinking about them: where time is experienced repeatedly by the same person, but not really the same person... not yet. And that's a cool approach for me not only because it scratches at the multiverse itch I've had from recent Spider-Man movies and excitement for Everything Everywhere All at Once, but it also perfectly represents the metanarrative behind Too O'Clock itself and its many parallel iterations.

I've been uploading a new cycle for Too O'Clock every 14 days for a continuous 14 weeks now, with each cycle being different. And with this pattern continuing, it should have 22 cycles by the end of the year. Which, like, is sort of insane. It's wild to get up a new game every MONTH, but every 2 weeks?? This project is MASSIVE. And yet, I was still feeling iffy about it. Do people like it? Do people even see it? Do people even care?? I'm spending so much time on making this thing that potentially nobody will look into, let alone play. Is it really worth all this?

Thankfully, I have some awesome friends. When I hesitantly asked about increasing my prices, they INSTANTLY jumped on informing me that not only was it okay, that I was practically robbing myself of the value this thing is worth. Only with their help did I realize that a game's value isn't set by how popular it is, how prevalent certain market standards are, or even how much time I put into it. Ultimately, the value is whatever I determine it to be, based on how I see it.

And honestly? I really think there's something cool going on here. Obviously I haven't seen every game ever made, but I'm still confident that Too O'Clock is bringing something unique and powerful to the table. The game may be about time, but the value isn't. The value is the experience you'll get out of it — and I'm now confident that your experience will be both unique and something you keep returning to.