Posted May 03, 2022 by jamiesapcote2
Three common measures used to evaluate effectiveness
KPI’s are used to track what the best method of marketing your company has done. This is a very useful way to see what went wrong and why it went wrong and why the digital marketing strategy used went well.
Marketing revenue
Marketing revenue is a very good way to see if your marketing is going good or bad. There are multiple ways e.g. single touch attribute is where the company looks at website users and see what the user has clicked on and for how long was the user engaged into the website before going off the website.
Customer lifetime value
The customer’s lifetime value is one of the most important marketing values. This is because these customers will invest into your product and help advertise the game and you don’t need to do anything also they are good because they will be interested in whatever you make and will buy what ever you make.
Digital machinating ROI
This is also very important when doing digital marketing how much return on investment did the marketing get. This is a very good way to see how well a advert did because if you made profit then it did well. (Edgecomb)