Posted March 18, 2020 by GingerScarecrow
For this blog post my main focus will be around Email Marketing. As long as laws and regulations are followed, email marketing can be a very useful tool in the development of a game.
To do this though you will have to develop a mailing list with people who have consented to receive said emails as per GDPR laws. One method of building a mailing list is to register with Mail Chimp and create a mailing list using their available services, another important way is using other media methods that can link to a mailing list such as having a sign up on a website or a link to sign up on a youtube channel. With this though you have to absolutely make sure the person signing up understands and consents to be mailed as you cannot legally cold mail someone. (MacDonald, 2020) However contrary to this if you cold email a business that is interested or related to your product then that is legal. With that though you should also think about the content of the email so people actually read it with using eye catching titles and interesting body text.
MacDonald, S., 2020. GDPR For Marketing: The Definitive Guide For 2020. [online] CRM Blog: Articles, Tips and Strategies by SuperOffice. Available at: <https: www.superoffice.com="" blog="" gdpr-marketing=""></https:> [Accessed 18 March 2020].