Email Marketing

Email Marketing. 
When it come to email marking, this is any kind of marking and advertising that is done through email. This emails mostly go out to potential buyers who have an interest in my game. Do these emails will need to be catered to these people and not be advert that is made to grab new potential buyers? 
(marketingdonut Email marketing overview, 2020)

Building your email list.
To build my email list ill use Mail Chimp which is a useful tool for creating and managing email lists and sending out newsletters. This is also a free service witch helps to keep budget costs low. 
Ill set up a landing page and have it link to my website either on my itch page or my company website, this will give people a chance to sign up to my email list. 

Laws and Regulations.
The laws and regulations that apply to web marketing also mostly are the same for email marketing. The difference being that GDPR (General Data Protection Regulation) has changed the ways to collect email significantly, that’s has prevented cold emailing to consumers.
(GDPR for Marketing: The Definitive Guide for 2020, 2020)

My plan. 
• make a MailChimp account.
• set up a landing page.
• link landing page to itch.io and company website. 
• Write a welcome email.
• Keep subscribers with new information based on there interested. 

Marketingdonut.co.uk. 2020. Email Marketing Overview. [online] Available at: <https: www.marketingdonut.co.uk="" online-marketing="" email-marketing="" email-marketing-overview=""> [Accessed 12 March 2020].</https:>

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CRM Blog: Articles, Tips and Strategies by SuperOffice. 2020. GDPR For Marketing: The Definitive Guide For 2020. [online] Available at: <https: www.superoffice.com="" blog="" gdpr-marketing=""></https:> [Accessed 12 March 2020].