Posted December 13, 2025 by hollowlimb
#Release #Trailer #Dev Diary #Sale #Visual Novel #Game #Hybrid Visual
Shop Crush is a complex game. I plan to show more gameplay in the coming trailer we're announcing. I already had 3 trailers before, and they were better each time.
The latest trailer was okay, but some people said it's too unclear:
The next Shop Crush trailer would probably be more gameplay-focused so that people could see all the loops of the game.
That trailer was a predecessor of our announcement trailer:
I still wanted to build on top of that. You can see that the game's style is clearly moving from a blurry, foggy one to a more meme-inspired, mysterious one, because people seem to connect with it more.
I heard the narrator is a powerful tool for trailers, too. Well, let's try it, too, then.
Anyway, the view count goes up, and that's what makes me happy:
Our first trailer was prepared in a rush without any understanding or conceptualisation. The game was in early alpha then.
Today I'm thinking about different stuff, though.
Especially with your help.