We're collating feedback and questions from the first edition of the book, and would love to know if it's covered the majority of problems or challenges small developers might face with regards to their marketing. 

So, for anybody that's released a game on Itch.io - or anywhere else - what's been your biggest challenge on the marketing side of the fence? Where have you tried (and failed) to get traction? What's proving your biggest obstacles?

Answers will contribute towards future posts and updates! 

I am finding that marketing is consuming more of my work hours than actually creating games is, even though I am only doing preliminary marketing at this stage.  Marketing is "a different animal" altogether from Indie game development.  There are just so many hats/roles a person must wear/fulfill to become successful at Indie games sales, both marketing and project management being two of the major additional ones.  Even so, it is a fascinating challenge to work as an Indie game developer, and the multiple and varied challenges in doing so certainly augment one's abilities and skills!  I just hope I can stitch these all together within a single lifetime!

* My biggest single challenge/obstacle in marketing is establishing initial awareness of product(s) in a seemingly saturated market.
* The Indie games market is so saturated, but that is not necessarily a bad thing.  I don't need to capture 100% of the multi-billion dollar market; all I need is a drastically smaller fragment of the market in order to be financially viable.  I am convinced that there are hundreds and even thousands, if not literally millions, of viable potential buyers for my future products.  However, the burning question is: How do I find them, and ideally how do I subsequently retain them?
* It just seems as though there is so much "white noise" / static that it seems impossible to pierce through it all and find the customer profile I am targeting.  But if I actually believed that this were impossible, I would not continue to pursue Indie games development.
* As you had stated in your book, marketing takes time.  That is a good observance and a key ingredient.  However, my challenge is to discover the other key ingredients for successful and effective marketing.  I have multiple theories on what these key ingredients are, but I need to begin to test out these theories in multiple settings or applications.
* I look forward to any future updated content in your marketing book that you may publish.  Thank you!