Just confirming that I just noticed gifs set as backgrounds on itch profiles don't play anymore. They used to be animated, now they're static.
Uploading a new .gif does not fix the problem.
Just pitching in that new gifs dont work for us either at https://savagebenji.itch.io/boars-in-rome
4 gifs in the body between the text. Old gifs were working and the new ones we uploaded dont.
I have a partial solution:
Store your animated GIFs in a public GitHub repository and link the raw content URL in the HTML/Markdown with an <img> tag (HTML) or a ![]() (Markdown).
Here’s an example:

This works for GIFs in project page and devlog bodies, but it doesn’t work for banners or background images, since those have to be uploaded via the theme editor, and thus they rely on Itch.io to be animated and rendered correctly.
Same here :( My product page hasn’t been displaying the animated screenshots since the recent changes. They only animate when you click to view them individually. Since this pack is heavily focused on animation, not being able to showcase it properly makes it much less appealing (as other users have also pointed out).
I really hope this issue can be fixed soon!
Asset Pack: https://dabntz.itch.io/urban-side-view-pack
Thanks
Did some testing on one of my project pages that has an animated gif: https://cobaltdragon.itch.io/hellsniper
Checking the <img> tag shows 2 gif source files:
img.itch.zone/aW1hZ2UvMzQxOTEwNS8yMDYwNTU5OC5naWY=/347x500/M8Cgy6.gif
img.itch.zone/aW1hZ2UvMzQxOTEwNS8yMDYwNTU5OC5naWY=/794x1000/COX6gh.gif
Checking both files revealed they are single-frame images.
Clicking on screenshot opens the image viewer, in which the gif animates correctly. Checking the source reveals a different image:
img.itch.zone/aW1hZ2UvMzQxOTEwNS8yMDYwNTU5OC5naWY=/original/vDct5H.gif
Using devtools on the project page to insert this image source as the target for srcset="" causes the gif to start animating immediately and the project page appears as expected.
This is speculation, but it seems there is a backend image transcoding system that is rendering single frame gifs from animated sources. I'm sure the itch team will sort it out soon.
So, I tested and works with both gifs in the description and screenshots, my question is why? Using devtools you can see that the gif file was indeed uploaded, but it refuses to show it in the page, just the first frame instead. It's annoying, I'm starting to making assets to sell in the platform and I can't show properly my animations without the gifs working, I know itch's team is small, but this issue is taking too long to fix...
(Before you ask, I'm not a English native speaker :D)
Hey there! I'm also facing the same issue. Has there been any progress on the fixes?
On my end, most, if not all, of my GIFs across my pages (banner images, screenshot sections, and cover pages) have stopped working. It’s been 30 days now, and I still don’t see any functioning GIFs, even when browsing assets in the store. This issue is really problematic, as I’ve been unable to upload new assets or update my older pages because of it.
i'm worried that uploading new assets without working GIFs might impact sales and hurt the overall presentation. If there’s been any progress or update on this, please let us know. :((
Hi!
I have the same problem here! And it's kind important to show the animation for the users
Hi,
Same problem here as everyone: newly uploaded GIF are not animating. It seems that the image server is simply keeping the first frame and "discarding" all the other remaining frames when we upload it.
Here for example, this GIF of my latest game weight about 328kb. After uploading, it's now a 8kb GIF image with a single frame. So the issue seems related to how the GIF are processed when uploaded to itch.io.

Thanks for your hard work, I hope you'll be able to fix this, as is this very annoying to not be able to show players how the game "moves" in the description post.
Hello Itch Support team! is this issue fixed yet? it's been going on for more than a month now and from my profile i don't see any changes to the gif issues :(((
i've been unable to fix the gifs in my old pages or upload new pages because of this issue and it does not seem to be getting fixed anytime soon, could you give us an update on this?