Hello! I started a new Journal series recently, with articles and guides aimed at helping out indie developers or those less familiar with the intimidating world of marketing. 

Superstring is my side-project. During my day job, I'm a Global Brand Manager at an AAA publisher. My intention is to bring some of that thinking and experience into the world of indie dev. I want to build a resource which offers guidance and insight into marketing, PR, community and brand. All that jazz.

The first article "Mottos, Mantras and Mission Statements; Four Steps to Branding Your Studio" can be read here. It's designed to help small teams think about how their studio is an extension of their games, and how to go about branding themselves accordingly. It's basically about defining mission statements and studio philosophy and all that delicious stuff.

The second article, "The Big Game Branding 101" - a sequel of sorts to the above - has just gone live on Patreon today! This focuses on positioning pyramids, style guides, market research etc. 

Patreon will be the first port of call for this journal series (in addition to early builds of our games etc), but each article will also hit our mailing list and Gamasutra etc at a later date.

I want these articles to be relevant and helpful - so if there are specific themes or questions you'd like covered, I'm all ears! Drop me a line any time. 

Cheers!

Jamin x