Hello! We've just made our Brand Plan Template available on Itch.io -- a free 33-slide template that will become the commercial foundation for your game.
If you're self-publishing your game on Itch (or anywhere else), but not sure how to navigate the murky waters or publishing/marketing -- working through this template until you have a solid Brand Plan will put your game on a path to commercial success. From there, the doors to the worlds of community, press, influencer, social - and all other flavours of marketing - are wide open.
Our recently launched Publishing Hub contains a slew of other assets for studios handling their own publishing, and we're on hand for advice and reassurance.
Thanks!