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How to sell our Twich.tv clicks inventory?

A topic by Marc Duquette created 1 year ago Views: 310 Replies: 8
Viewing posts 1 to 4

We are a group of live-streamers who stream video games on a regular basis on Twich.tv.We have a following of over 4 million people and are growing at an astonishing rate of over 5000 per day.

We are generating a lot of clicks that would be perfect for game developers, online casino operators, retails, etc... Our streamers are engaged with their community and are very influential.

Do you guys have any ideas on how to sell these large volume of clicks? I am looking for long term partnerships. Any creative ideas are welcome.

Well.. The obvious would be to look at Twitch.tv's Partner Program.

I'm a little confused as to what your asking though, are you asking to partner up with developers for producing game content? Or are you suggesting developers pay for ads? If the latter, you should keep in mind that from what i've seen Indie's don't generally pay for advertising.

Also, posting a link to your Twitch Channel(s) wouldn't hurt.

Admin(+1)

One thing to bear in mind is that indie game developers do not have a large budget, so they are generally unable to pay for large scale marketing. While that large of a fanbase can certainly be monetized, as a Twitch Partner and otherwise, there is something to be said for showing new and fresh content from indie devs as a way of entertaining your viewers and showing them something they haven't seen before.

It also bears mentioning that you can't promise the developer you partner up with that your audience will be responsive to their title, i.e., "For x amount of money, you'll x in sales because my fan base is x number." The best publicity for an indie is spontaneous publicity, rather than a "buy my clicks" scenario. Paid advertising, which you generally have to disclose as such, doesn't tend to appeal well to audiences because you have to say "I was paid to endorse this game, so I love it!" That tells the viewer straight away that the review is going to be biased in favor of the product, rather than an off-the-cuff experience from a streamer picking up a game and never having experienced it before.

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guys, thanks for your great comments. i am thinking to sell advertising packages to Indie games developers at a reduced price of something like $350-$500/ month. Their ads will be placed on our streamer's pages and this would include 350 to 500 visitors/month + promotion across streamer's social media accounts . At the end of the day, it would be great visibility for the developers. What do you think of this pricing?

Admin

I think it's absolutely fair for the value you're providing, but I can also still see most indie devs struggling to hit that price point. In my experience as a Community Manager, it's difficult to find teams that have budgeted for marketing at all. Which isn't to say it's bad to charge for marketing, but just be aware of your audience, be flexible and willing to work with smaller teams who may not be able to come up with that fee up front :)

Also just a heads up, I work with advertising companies in my day job and even at top end click pass through rate we pay $12 per 1,000 ads clicked. So 350 to 500 visitors/month should cost in ad advertisement roughly $5-$6. You need to be passing through like 100k + a month to get any decent revenue from visitor counts. I know there are some companies that will pay more for a limited time, such as Call Of Duty titles pay roughly $20 per 1,000 ads clicked but even at that it's nowhere near the same number.

That being said I don't know you or your streams or social media, just saying in terms of what online advertising usually costs.

Thanks for this great info Kando...Would it be a better strategy to sell account signups to Indie and clicks to AAA game publishers? If so, what would be the market price for account signups?. We can track them with promo codes.

Usually account signups are around 7% to 15% of the cost of the game. You don't get paid for the signup just when they buy the game they use your code and it knocks off like 5% for the player and then gives you your cut into an account. Usually this is the best way if you have huge numbers as you can turnover people to buy the game. We are offering services like this in one of our games coming out soon where people can promote it to friends and when a friend buys it you get x amount credited to your account. Also counts for streamers etc. However the only other way I know for good turnover is to become a studio streamer. Which involves you playing and promoting the games at prime time from a certain studio and they just pay you a basic rate per week or hourly in some cases but very rare for streaming. Although usually the first few weeks you have to work for free so the company can see that you are making an impact to there sales numbers and base your weekly rate from that.

If you did want to do something like the studio streamer then feel free to contact me as a couple of our games we will pay on sales for sure.

Hello Kando, we have access to many streamers, so we can really move a lot of clicks or account set ups. Can you send me your contact info so we will contact you about your games . My email is marc@blogdash.com