I only need 30 more sales to reach 100 total sales, so the book is 30% off this weekend to help reach that goal a little faster.
If I reach 100 total sales I will permanently lower the price of the book to $9.99, which means your purchase today helps makes the book more affordable for someone else down the road.
As always, every increment of $4 paid above the recommended price (including above the sale price) adds an additional free copy to the Community Copy pool.