Nevermind, I see that it's part of the output during `./dragonruby-publish`, but it's not really documented anywhere as a feature.
The next build has dragonruby-publish write out instructions on how to set up your itch.io page for HTML5. Alternately, you can just copy the files it creates to any webserver.
( or locally, run "dragonruby-httpd path_to_the_html5_build 8080" and point your web browser at http://localhost:8080/ )