I heard it will
This article gives a clear and easy understanding: http://www.europarl.europa.eu/news/en/press-room/20180906IPR12103/parliament-ado...
News media are worry that big companies will just remove everything to keep things safe but that is not how that law works. Also no it will not kill itch.io it is as of now still a start-up which is safe from the EU law. the only companies that will get damage in the game development is Steam/Valve, Facebook Gaming Room, Gamefly and Humble Bundle because they are the big ones, everyone else like Gamejolt, Green Man, GG and indiexpo are not going to be targeted until they become big.
Article 13 will not kill itch.io. I'm not sure what "I heard it will" means, is there some source saying that it will?
From what I understand, itch.io classifies as a "small enterprise" and is not subject to the regulations being announced . The regulations are effectively designed to attack large internet companies. These laws do set a dangerous precedent though, since if they were expanded then it would enable the larger platforms to continue operating with their capital and block out smaller platforms from ever starting
If we grow past the threshold then we will investigate adding automated content filtering services. Something like this will most likely come from a third party service that is in compliance, since burden it would place on us to run ourselves would be great.
Disclaimer: we're still going over it to fully understand how it will affect us in the future. We have no intention of blocking EU users from accessing itch.io. We may change our plan of action as we learn more things.
From what I understand; Just don't mess with copyright laws, and you'll be ok. If you're a developer and you really really need to make a thing which may conflict with something else, just ask 1st. Or, take the risk and don't be surprised if you get sued.
I think there's 2 other factors;
If the thing is free - hardly anyone cares - unless it's somewhat giving off a negative appearance to the original thing. Like if someone made a really bad & offensive Nintendo ripp-off - but it's free - Nintendo could still force it down?
If it's a paid thing, people only really care if it's made over a certain amount of money, before they pursue legal action.
Either way the best bet is to just ask 1st, and if they do not respond, ask subsidiaries, or associated groups to see if you can get a reply. I think with these new laws, these rules also apply to the larger companies. Which is a good thing imo. But, as creators of content the best thing to do is to actually add a copyright symbol on your content. Or they assume it's free for everyone?